Samples

What is an Explainer Video?

An explainer video is, in essence, an “elevator pitch” of a marketing video. An explainer is a stylistically specific form of marketing video which can contain animation, on-screen talent, or custom or stock footage, in which the end goal is to both pitch and sell a product or service as well as to explain the ins and outs of a product, service, brand, or company. An explainer video can be considered a slightly more detailed, in-depth, longer in length commercial with a more personable and authentic tone to connect with the viewer.

The method of using explainer videos to sell a product or service is more informational in nature and certainly leans towards an authentic, friendly, and personable “soft sell” emotional tone. For this very reason, an explainer video requires an explainer voice over or explainer video narration that connects on an emotional level with the audience, feels “real” (NOT like a radio announcer), and more than anything, connects on an informational level. As in, when hiring explainer voice over, you’re not only looking for a personable and authentic voice over that sounds like a friend explaining a product or service to you – you need to make sure the information is delivered in an articulate and informational manner, without sounding robotic, forced, promotional, or inauthentic.

Below you’ll find some examples of some explainer videos that I’ve done in the past. Some are shorter, some are longer, some blur the lines between “commercial” and “marketing video” more than others, some are more emotional, while some are more informational.

Below you’ll find some examples of some explainer videos that I’ve done in the past. Some are shorter, some are longer, some blur the lines between “commercial” and “marketing video” more than others, some are more emotional, while some are more informational.

Samples
Works

Selected Works

Past work, including explainer videos for companies like Skullcandy, Toyota, Lego, and RocketLawyer. This is only scratching the surface. Over the years, I’ve voiced thousands of explainer videos, commercials, marketing videos, and elearning videos for hundreds of companies.

Works