August 5, 2022 Greg Johnson

Voices in Advertising: What Makes a Good One?

There are many factors to consider when you are looking for a voice over artist for your explainer video or business narration. The voice should be clear and concise, and the artist should be able to deliver the message in a way that is engaging and interesting. The voice should also match the tone and style of your company, and it should be easy to understand.


Tone, Delivery, and Approach

There’s a lot that goes into a great voice over – the tone, delivery, and approach. All of these work together to create a voice that is authentic and connects with the viewer. In order to create this connection, it’s important to match the emotional tone of the video or project.

If the video is upbeat and fun, you’ll want to have a narrator with a similarly upbeat and fun tone. If the video is more serious in nature, you’ll want a narrator who can deliver the information in a serious way. It’s also important to be conversational – viewers will connect more with a narrator who sounds like they’re talking directly to them.


Legibility, Articulation, and Pace

As a marketer, your voice over narration needs to be clear, distinctive, and easy to follow. Legibility, articulation, and pace are all important factors to keep in mind when recording your voice over.

Making sure your voice over is legible means that the listener can easily understand what you’re saying. This is especially important for marketing videos where you’re trying to make a connection with the viewer and convey a message. Being articulate ensures that your words are pronounced correctly and that the listener can understand the meaning of your words. Pacing is key for keeping the viewer engaged. You don’t want them to get bored or lost while watching your video. Keeping a conversational tone will help keep them interested and connected to what you’re saying.


Believability and Genuine Emotional Connection

When it comes to voice over, believability and a genuine emotional connection are key. If the listener can’t believe in the narrator’s voice, or feel a real connection to what they’re saying, the message will get lost. This is especially true in explainer videos and other marketing materials, where the narration is often one of the most important elements.

To create a truly connected performance, it’s important to be authentic and genuine in your approach. The listener should be able to feel your excitement or enthusiasm for the project, and your connection to the material itself. Bring life to the words on the page, and make sure your emotions are coming through loud and clear.

The best way to achieve this is by taking some time to connect with the material before you start recording.


The Right Voice For Your Project

In conclusion, a good voice over for an explainer video or business video marketing narration should be someone with voice over experience and audio engineering expertise. Greg Johnson is the perfect fit for most projects due to his wealth of experience and technical knowledge. He has the ability to take your project from start to finish, ensuring that the end result is a high-quality, professional product that meets your needs and exceeds your expectations. Contact him today to discuss your project and see how he can help you bring it to life!